Christopher Harrelson
Kevin Reagan
Joo Park
Cheri Cohen
and The Brand Design team.
Physical Campaigns (Endcaps)
I was given the oppurtunity to design a physical campaign for the new line for Munchkin’s new drinkwares. With the dynamic and vibrant colors of the bottles and cups, the idea was to create a playscape conceptually for a kid and their parents to interact with the product and engage with it.
This project was done as a collaboration with a packaging engineer intern as well to help sought out the forms and structural plan on this endcap. 2 concepts were done for this work and how it would Hypothetically help the intro to these products effortlessly.
Concept #1 – Playground Heroes Concept
This goes back to the times that playground is the most exciting moment for kids to stop by. Initiating those moments through colors and familiar forms helps create anticipation for a kid to visit and explore the products.
Concept #2 – Out of This World Hydration
The concept goes around to invite these kids to imagine the vibrant color of the bottles and cups as space. With each product having their own specialty, it helps drawing the intention of it being its own orbit of uniqueness.
Simply working with the right typography and color, it was clearly helping the viewers believe how vibrant the storyline could be.
The tagline of this campaign was ‘out of this world hydration. The message was to support the idea that they should have an adventure with their new bottles or cups.